Is AI recommending your business? Or sending people to your competitors?
Most of your customers now ask ChatGPT or Google's AI before they ever type your industry into a search bar. If those AI tools don't mention you, those customers never even hear your name — and you have no way of knowing it's happening. The audit checks exactly what they see, what they miss, and what to fix.
Book the audit →AI is already part of how people find businesses
Search isn't dying, but it's not the only game anymore. For a lot of "best X in [city]" or "who should I hire for Y" questions, the answer now lives inside an AI tool. Three things you should know:
Google searches now show an AI answer at the top
For most "how do I" or "best X for Y" queries, Google's AI Overview is the first thing your customer sees. The blue links sit underneath. If your business isn't named in the AI answer, the customer often never scrolls down.
Source: Google Search Liaison, 2025-26weekly ChatGPT users
A lot of them never open Google in the first place. Ranking #1 on Google for your keyword doesn't help if your customer is in ChatGPT instead — and ChatGPT is recommending someone else.
Source: OpenAI public usage figures, late 2025more referral traffic from AI tools, year on year
Clicks from Perplexity, ChatGPT and Google AI Overviews are growing fast. But only to sites that those tools can actually read — schema, FAQ structure, citation signals all matter more than for traditional SEO.
Source: aggregated client analytics, LayerOps 2026A real audit, not a buzzword report
Plenty of agencies are charging for "GEO services" right now that turn out to be regular SEO with new wrapping paper. This isn't that. We actually run your business through ChatGPT, Perplexity, Gemini and Google AI Overviews, audit the technical signals those tools use, look at where your competitors are showing up that you aren't, and write you a fix list ranked by what'll move first.
Live testing in the AI tools themselves
I take the actual queries your customers would type — "best [your service] in [your city]", "who does X for Y" — and run them through ChatGPT, Perplexity, Gemini and Google's AI Overviews. You get a transcript of who got recommended, who didn't, and which competitors are eating your lunch.
Schema markup check
FAQPage, LocalBusiness, Organization, Person, Service. These are the structured tags AI engines pull from when generating answers. I check what's there, what's broken, and what should exist but doesn't.
llms.txt
A newer file (think robots.txt, but for AI engines) that tells the LLMs how to read your site. Almost no Australian SMB has one yet. I check whether you do, and if not, what should be in it.
Where you turn up on Reddit and in directories
AI tools lean heavily on Reddit and a handful of trusted directories when picking who to recommend. Where your business appears in those, where it should but doesn't, and where competitors are getting cited that you ought to be.
Entity links and Knowledge Panel
Whether Google can confidently connect your brand to a single, clear identity. I check your sameAs links, social profiles, registry references — and tell you which ones are missing.
E-E-A-T (regulated industries)
Important if you're a financial planner, doctor, lawyer or anywhere money or health is on the line. AI engines apply extra scrutiny here — looking for named authors with real credentials, AFSL/AHPRA register links, citations to ATO/APRA-style sources. I tell you exactly what's missing on your site.
Side-by-side comparison with your top 3 competitors
I run the same audit on three competitors you nominate and stack the results next to yours. You see where they're winning, where they're soft, and which gaps you can realistically close fastest.
A fix list ranked by what'll move first
Every finding ranked by impact and effort. Take it to your developer, hand it to your marketing agency, or roll it into our SEO + AI Visibility monthly service. It's yours either way.
A few example findings, anonymised
These are real findings from a recent Canberra audit, with the business and exact keyword stripped out. Every finding includes what we found, why it matters, and the specific fix — short enough to hand to your developer, detailed enough that they don't have to guess.
Not cited in 4 of 5 AI tools for the primary money keyword
For the keyword that drives 60% of new client enquiries, the business doesn't appear in ChatGPT, Perplexity, Gemini or Google's AI Overview. Only Bing Copilot mentions it, and only on a long-tail variation. Meanwhile three competitors get cited consistently across the other four tools.
No FAQPage schema across the whole site
There are six pages with real Q&A content on them, but none of it is wrapped in FAQPage schema. AI engines can't pull from it cleanly, so when someone asks "what does X cost" or "how does Y work", the answer comes from a competitor whose Q&A is structured properly.
Neither of your top competitors has an llms.txt yet
Both of the top organic competitors are missing an llms.txt file. Publishing yours puts you ahead of them on a signal AI engines are increasingly weighting — and the window to do it cheaply, before everyone else catches on, is right now.
From booking to a fix list inside a week
Pay once, get the audit, take the fix list. If you want me to do the work afterwards, the audit fee gets credited toward the monthly service. If you'd rather hand the fix list to your existing developer or marketing agency, that's fine too.
Scope call
15 minutes. We confirm the keywords, the top three competitors you want me to compare against, and what services you want to be found for. Payment goes through after this call.
I run the audit
Live testing in the AI tools, schema and llms.txt checks, directory and Reddit map, competitor comparison, E-E-A-T review where it applies.
PDF report lands
Findings, prioritised fix list, side-by-side competitor data, raw source material. Yours to keep, share, or hand to whoever is doing the work.
Walkthrough call
30 minutes on the phone or Zoom, going through the report, answering questions, agreeing what to fix first. No pressure to sign up for anything else.
$800, paid once. Five days from scope call to PDF.
One-off, no monthly commitment. Full PDF report and a 30-minute walkthrough included.
Established Australian businesses where one or two extra clients a year would more than cover the work
Financial planners
The compliance and AFSL angle matters here. Generic SEO agencies don't understand E-E-A-T or what's required to be cited safely as financial advice. I do.
Medical and allied health
AHPRA-regulated, where AI engines look harder for credentials and citation quality. The audit checks named authors, credential visibility, register links.
Legal practices
Trust signals decide who AI tools cite for legal questions. Named partners with proper credentials get cited; anonymous "our team" pages don't.
Hotels, accommodation, hospitality
"Best hotel in Canberra" used to be a Google query. Now it's mostly an AI Overview or a ChatGPT answer. Whether you appear comes down to schema and aggregated review signals.
Multi-site businesses
Each location needs its own visibility. I audit per-site signals and find the regional gaps that cost you clients in cities you don't realise you're losing.
Any business whose customers research before they buy
If your buyers compare options before picking up the phone, AI tools are part of how they compare now. The audit tells you whether you're in the shortlist or not.
Things people actually ask
If you've got a question that isn't here, just call 0404 003 240 or email jarek@layerops.tech. You'll get me, not a chatbot or a salesperson.
Book the audit, see where you actually stand
A 15-minute scope call, then I run the audit and send you the PDF inside a week. If the report doesn't give you a clear, useful fix list, I'll refund the $800. No paperwork, no argument.
Book a 15-min scope call →Or call 0404 003 240 · email jarek@layerops.tech