Enquiry tracking

Know which enquiries come from Google and AI search.

Most small business websites can't say where their enquiries came from. I set up Google Analytics 4 and Search Console so every form, phone tap and booking click is recorded with its source, and give you one page that explains what you're looking at.

Price
$490, fixed
Time
1 to 2 business days once I have access
You get
Tracking that works, and a one-page handover
Your accounts
Set up in your name; you own them

What's included

  1. (01)

    Google Analytics 4

    A property set up, or your existing one checked and fixed, with internal visits and test enquiries kept out of the numbers.
  2. (02)

    Google Search Console

    Your site verified and your sitemap submitted, so you can see the searches people use to find you.
  3. (03)

    Forms, phone taps and bookings

    Each enquiry form submission, each tap on your phone number and each click on your booking link recorded as an enquiry, with the page and the source it came from.
  4. (04)

    Tested

    Every tracked action tried end to end, and seen arriving in Analytics, before I hand over.
  5. (05)

    Where your enquiries come from

    A one-page handover: where to look each month, what each number means, and what it can and cannot tell you.

What it can and can't show

  • AI search tools. Visits from tools such as ChatGPT and Perplexity show up as referrals when the tool passes its name on, which is often but not always.
  • Google's AI answers. Clicks from Google's AI Overviews and AI Mode are counted inside ordinary Google search. Google says they're included in Search Console's Web search figures, so they can't be split out.
  • Phone calls. A tap on your number from your website is recorded. Whether the call connected, and what it was about, isn't.
  • Before setup. Tracking starts on the day it's set up. It can't recover where past enquiries came from.

Questions

What do you need from me?

Admin access to your website, and either access to your existing Google Analytics and Search Console or a Google account in your business's name to set them up under.

What happens after?

The tracking keeps running in your accounts. If you want someone to read it with you and act on it, that's part of ongoing SEO and AI-answer work; the AI visibility dashboard shows every week what AI answers say about you.

Who does the work?

Me, Jarek Piotrowski. 0404 003 240 · jarek@layerops.tech

You own every account: domain, hosting, Search Console, Google Analytics and the content. No GST charged. See all prices.

Find out where your enquiries come from.

$490, 1 to 2 business days. Book a 15-minute call, or leave your number and I'll call you.

Or call 0404 003 240 jarek@layerops.tech. I reply within one business day.

Request a call back

Or ask for a call back

A phone number or an email is enough. I reply within one business day.

Jarek Piotrowski · Canberra-based, working with businesses Australia-wide. Your details go to me, and I don't share them. Privacy.