SEO and web design in Canberra
LayerOps is Jarek Piotrowski, an SEO consultant in Canberra who also builds websites and works on AI search visibility. If you're comparing website designers in Canberra, or weighing an SEO agency against a web design company in Canberra, the difference here is that you deal with the person doing the work, not an account manager. Local SEO and wider SEO services for Canberra businesses have published prices, and so do website builds. Canberra meetings are in person; everyone else works by video and phone.
Last updated
- Based in
- Canberra, ACT. Works by video and phone Australia-wide; meets in person in Canberra.
- Who does the work
- Jarek Piotrowski. No account managers.
- Services
- Websites, SEO, and AI search visibility (Google AI Overviews, AI Mode, ChatGPT, Perplexity).
- Websites
- From $990 (5 pages). Lead-ready professional sites from $4,500.
- SEO and AI search visibility
- From $2,500 a month. SEO and GEO: a 3-month minimum, then month to month with 30 days' notice. Nothing else has a lock-in.
- AI Visibility Audit
- $1,500, fixed.
- Can start
- After a 15-minute call: we can usually start as soon as the written scope is agreed.
- Replies
- I reply within one business day.
- GST
- No GST charged.
What's included
Every price above is a published starting price with its scope; the exact price is in writing before any work starts (all prices).
- A website, from $990. A 5-page website: fast, mobile-first, call-back form and tap-to-call on every page, set up in Search Console.
- A lead-ready professional site, from $4,500. A lead-ready professional site: a page per service and per question your clients ask, practitioner profiles, structured data, tested enquiry path.
- SEO and AI search visibility, from $2,500 a month. SEO and AI-answer visibility (GEO): fixes, new pages, measurement in Search Console, Google AI Overviews and ChatGPT. 3-month minimum, then month to month.
- The AI Visibility Audit, $1,500. The AI Visibility Audit: 25 of your customers' questions in Google's AI Overviews and ChatGPT, your site and 3 competitors checked, a ranked fix list. 5 business days from the scope call.
How long results take
A build and search results run on different clocks: the guide sets out both, how long a small business website takes.
One measured example: a regulated professional-services firm whose Google clicks went from 32 in the 28 days to 7 May 2026 to 870 in the 28 days 23 Sep–20 Oct 2026.
Being found locally in Canberra
Local searches here come in several forms: "Canberra", "ACT", a district such as Belconnen or Tuggeranong, or a suburb. A site that only says "Canberra" on its contact page misses most of them.
- A page for each service you want more of, saying where you work in words people search.
- A Google Business Profile with the same name, phone number and service areas as the site, following Google's guidelines (a service area is for places you actually serve).
- If you also work in Queanbeyan or elsewhere in NSW, the site says so, and shows the licence that applies on each side of the border where your trade needs one.
- AI tools build Canberra shortlists mostly from directories and "best of" lists: in our own check on 24 October 2026 (20 questions about SEO and web agencies in Canberra, 5 AI tools), 41 of 97 answers cited at least one. For the national picture, see which kinds of sites Google's AI Overviews cite.
Who it suits, and who it doesn't
It suits professional practices and service businesses whose customers research before they call: law firms, accounting practices, health practices, architects and engineers, and trades and local services.
It's not a fit if you want a full-service agency for paid ads, social media and branding.
Local or national? The work happens in Canberra and the method is the same Australia-wide: I meet Canberra businesses in person and work with everyone else by video and phone.
Questions to ask before you hire anyone
Based in Canberra? Let's talk.
Book a 15-minute call, or leave your number and I'll call you.
Or call 0404 003 240 jarek@layerops.tech. I reply within one business day.