How much does a website cost in Australia?
A small business website in Australia can cost anywhere from a few hundred dollars to more than $15,000, depending mostly on how many pages it has and who writes them. Mine start at $490 for a one-page landing page, $990 for a 5-page site and $4,500 for a lead-ready professional site, with an exact price in writing before you pay.
By Jarek Piotrowski · Last updated
What LayerOps charges, and what each covers
| Option | Price | What it covers |
|---|---|---|
| Landing page | From $490 | A one-page landing page: you supply the text, logo and photos; contact form, structured data and Search Console set up; 1 round of revisions. Needs website management for the first 6 months. |
| Website | From $990 | A 5-page website: fast, mobile-first, call-back form and tap-to-call on every page, set up in Search Console. |
| Professional site | From $4,500 | A lead-ready professional site: a page per service and per question your clients ask, practitioner profiles, structured data, tested enquiry path. |
| Website management | $99 a month | Website management: up to 30 minutes of edits a month, uptime and form monitoring, and a reply within 1 business day. |
Domain names are charged at cost. All prices.
What the market figures say, and what they don't
There is no government or independent survey of Australian website prices with a published method. The government's own guide, business.gov.au "Set up a business website", gives no dollar figures.
The most-quoted figures come from Bark, a marketplace that connects buyers with web designers (page last updated 10 Mar 2026). Based on "over 447,500 website design requests submitted to Bark across Australia since 2021", it puts most small to medium business websites at $1,000 to $15,000 or more, basic brochure sites at $500 to $1,775, and custom business websites at $3,000 to $15,000.
Treat those as a rough guide: Bark has a commercial interest, doesn't say whether the figures are buyers' budgets or designers' quotes, and its own table and introduction don't quite agree.
What moves the price
- Pages. One page, five pages or a page for every service and question your clients ask.
- Who writes the words. You supplying finished text is quicker and cheaper than drafting and fact-checking it together.
- What it connects to. Booking systems, forms that must reach more than one inbox, analytics.
- Approvals. In regulated fields (health, legal) someone has to check every claim, which takes time.
For your own site: how a website build works, or all prices on one page.
Jarek Piotrowski runs LayerOps from Canberra: fast, lead-ready websites, and SEO and AI-answer visibility for professional and service businesses Australia-wide.