Dental, medical and allied health websites, SEO and GEO
I build fast websites for specialist medical, dental and allied health practices that help a patient understand what you do and book: a page for each treatment or service that answers what patients ask, each practitioner linked to their public registration, and booking or a call-back on every page. Every page is written to the advertising rules for regulated health services, and the same pages are built to be found on Google and cited in AI answers (generative engine optimisation, or GEO).
In our Australian AI Overview Index (scan of 23 October 2026, 8 medical and allied health questions, 3 runs each), Google showed an AI Overview in 24 of 24 runs, citing about 8 sources each. An individual business's own website was among those sources in all 24.
Closest proof: a regulated professional-services firm, 32 to 870 Google clicks (28 days, May vs Oct 2026).
Last updated
What goes on the site
A page for each treatment or service: what it involves, how long it takes, what to expect at the first appointment, and fees if you choose to publish them.
Each practitioner's profile linked to their entry on the Ahpra register of practitioners (or their professional body's register for professions Ahpra does not regulate).
Your booking system linked from every page, or a call-back form where you take bookings by phone.
Structured data for the practice, each practitioner and each service, matching what the page says.
The rules that apply
Advertising a regulated health service must follow Ahpra's advertising guidelines and section 133 of the National Law, which among other things bans testimonials about clinical care. I write to those guidelines, and nothing goes live until the practice has approved it.
Every page has to meet the advertising rules: the Ahpra checklist for practice websites. Patients also ask Google and ChatGPT first, so here is how pages get cited, and how allied health practices show up in AI answers within Ahpra's rules. And to get the business itself named, not only its pages: how to get your business on ChatGPT, and check whether it is.
What Google's AI Overviews cite for medical and allied health questions
The most-cited source types for medical and allied health questions in the scan of 23 October 2026 (the Index names types, never individual sites):
- Individual businesses and practices: 24 of 24 AI Overviews
- Government and courts: 18 of 24 AI Overviews
- Health, news and information publishers: 14 of 24 AI Overviews
The Australian AI Overview Index: all five industries, the questions and the method.
To see what AI answers say about your own business in your city: Want this checked every week instead of once? See the dashboard (A$99, then A$29/month).
Who does AI name when your clients ask?
The AI visibility dashboard puts questions like these (shown here for Canberra; yours use your city) to ChatGPT, Grok, Perplexity and Google's AI every week, and shows which businesses the answers name instead of you:
- Who is the best physiotherapist in Canberra?
- How much does a physiotherapist cost in Canberra?
- Physiotherapist near Canberra with appointments this week
Start your AI visibility dashboard (A$99, then A$29/month)
Today: A$99 for the full check and the first month of your dashboard. Then A$29 a month from day 31; cancel any time before then and you pay nothing more.
Questions your clients ask first
Examples of the questions each page is built to answer. Your list comes from what your own clients ask.
How long does it take to recover from a knee arthroscopy?
Do I need a referral to see a physiotherapist?
What happens at a first appointment with a psychologist?
How many visits does a dental implant take?
Based in Canberra? See Canberra web design and SEO for local practices.
Talk to the person who builds it.
Book a 15-minute call, or leave your number and I'll call you. You get a written scope and quote before any work starts.
Or call 0404 003 240 jarek@layerops.tech. I reply within one business day.