Guides
Straight answers about websites, SEO and AI search.
One question per page, answered in the first paragraph, with the sources linked. Written by Jarek Piotrowski from the work itself.
Questions
- How long does a small business website take to build?Most of the time goes on content and approvals, not code. A real example: 11 days from first preview to a live site, Oct 2026.
- What is GEO (generative engine optimisation)?GEO is making your pages likely to be used and linked when AI tools write an answer. How it relates to SEO, in plain English, with a comparison.
- How do you get your business cited in ChatGPT, Perplexity and AI Overviews?ChatGPT SEO, Perplexity and AI Overviews in seven steps: crawler access, indexing, one answer per page and facts only you have, so AI answers link to you.
- What makes a website lead-ready?A lead-ready website lets a visitor get in touch from the page they are on, in one step, and records where every enquiry came from. A checklist.
- How do you check what ChatGPT and Google AI say about your business?A five-step check you can run yourself: a fixed list of questions, asked more than once, recording whether you are linked and whether you are named.
- How much does a website cost in Australia?What a small business website costs in Australia in 2026: fixed prices from $490, what each covers, and what market figures exist (and their limits).
- How much does SEO cost in Australia?What SEO costs in Australia in 2026: the global survey figures that exist, why there's no reliable Australian one, and what $2,500 a month covers here.
- Ahpra advertising rules: a checklist for practice websitesA checklist of Ahpra's advertising rules for a health practice website: testimonials, 'specialist', prices, before-and-after images. Sourced, 2026.
- Why static sites on Cloudflare have less to patch (and what still needs watching)A static site on Cloudflare has no PHP, database or plugins of yours to patch. What Cloudflare provides on every plan, and what still needs watching.
- How to choose an SEO agency: the questions to ask firstWhat to ask an SEO agency before you sign: who does the work, how results are measured, the minimum term, who owns the accounts, and the warning signs.
- Why doesn't ChatGPT mention my business?The usual reasons ChatGPT names other businesses and not yours, a 10-minute check you can run yourself, and what to fix first.
- How do you get your business into Google's AI Overviews and AI Mode?Google says AI Overviews and AI Mode need no special tricks: indexed pages that can show a snippet. What that means for a small business, step by step.
- Should you block GPTBot and other AI crawlers?Training crawlers and AI search crawlers are separate switches. Which to block, which to allow if you want to be cited, from each company's own docs.
- Why isn't my law firm showing up in ChatGPT and Google's AI answers?Why AI answers cite legal aid and government pages over your firm, what our AI Overview Index shows for law, and what to fix within the conduct rules.
- How do accountants get found in ChatGPT and Google's AI Overviews?What AI answers cite for accounting questions in Australia, what a practice can publish that the ATO and software brands cannot, and the steps.
- How do allied health practices show up in AI answers within Ahpra's advertising rules?How allied health practices show up in Google's AI Overviews and ChatGPT while keeping to Ahpra's advertising rules: pages, registers, reviews.
- Do tradies need to worry about ChatGPT and Google's AI answers?What Google's AI Overviews cite for trade questions in Australia, why your Business Profile matters most, and five steps that take an afternoon.
- How do you get your business named by ChatGPT, and check whether it is?What decides whether ChatGPT names your business: a clear identity, the listings AI reads, answer pages, reviews and crawler access. Then how to check.
- AI and website security: what Australian small businesses should doAI is making attacks faster and phishing more convincing. Five things an Australian small business should do: updates, logins, backups, plugins, email.
Field notes: dated findings from the work
- PHP2Shell: what Australian business websites should check this weekTwo critical PHP flaws fixed on 21 Oct 2026 (PHP 8.5.12, 8.4.27, 8.3.36, 8.2.35). How to check your site's PHP version and what to ask your host. As of 23 Oct 2026.
- Does any AI provider read llms.txt?Google says Search ignores it. OpenAI, Anthropic, Perplexity and Microsoft haven't said they read it. What is and isn't known, with sources, as of 23 Oct 2026.
- FAQ rich results stopped showing on 7 May 2026Google's changelog says so, and a 44-page check of a client site agrees. What I still do with FAQ markup, and what I don't claim for it.
- Google's AI Overviews cited the specialist pages, not the general onesOne client site, scans from 21 Aug to 28 Sep 2026: cited on 8 to 10 of 12 specialist questions and 0 of 3 broad ones in every scan. The markup didn't explain the difference.
- Why impressions rise without clicksSearch Console counts an impression whenever your link is on the page. Five reasons impressions climb while clicks don't, with Google's counting rules quoted.
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